B2B SaaS
Your ARR leaks are in the data you already collect
Three tools that read usage and billing exports, flag the accounts about to churn, recover failed payments, and surface expansion-ready customers.
- £186k
- ARR flagged at risk in one 480-account export
- 9%
- of failed payments never retried effectively
- 41
- expansion-ready accounts found in the same file
The leaks
Where the margin is going
Silent churn
£186k
Usage decline shows 60 days before the cancellation email, if anyone is looking.
Involuntary churn
£23k
Failed payments quietly expire instead of being recovered.
Missed expansion
£96k
Accounts hitting plan limits never hear from sales.
Churn Signal Detector
Churn risk shows in usage decline and support friction long before renewal.
Every account risk-scored from usage patterns, save-plays drafted for CS.
How it works
Parsing usage export
480 accounts tokenised
Detecting risk signals
Login decay, seat shrink, ticket sentiment
Scoring churn risk
ARR-weighted risk per account
Drafting save plays
Per account, CS-ready
What your team does with it
- Give CS the risk-scored list at the start of the week, not at renewal.
- Run the drafted save-play while the account still has runway to recover.
- Feed the outcome back so the score reflects what actually saved the account.
On sample data
32 accounts showing churn signals
- £186,000
- ARR at risk
- 32
- Save plays drafted
- 7
- High-risk enterprise accounts
The detector runs weekly so CS works a ranked save list, not a renewal surprise.
Failed Payment Recovery
Dunning defaults let recoverable revenue expire in silence.
Failed payments segmented by cause, recovery sequences drafted per segment.
How it works
Parsing billing events
Payment failures tokenised
Detecting recoverable failures
Card expiry vs decline vs dispute
Scoring recovery odds
By cause, tenure, value
Drafting recovery flows
Cause-specific sequences
What your team does with it
- Split hard failures from soft ones and stop dunning the ones that cannot recover.
- Send the cause-specific sequence instead of the generic card-update email.
- Route anything above your ACV threshold to a human before the account lapses.
On sample data
£23,400 in recoverable failed payments
- £23,400
- Recoverable MRR events
- 61%
- Card-expiry saves
- 48
- Sequences drafted
Recovery flows tuned to failure cause, not one generic dunning email on repeat.
Expansion Miner
Expansion-ready accounts announce themselves in usage data nobody mines.
Accounts at plan limits or multi-team usage flagged, expansion plays drafted for sales.
How it works
Parsing usage export
480 accounts re-read for growth
Detecting expansion signals
Limit proximity, seat growth, feature adoption
Scoring expansion value
Uplift per account
Drafting expansion plays
Per account, AE-ready
What your team does with it
- Hand sales the accounts already at plan limits before the renewal conversation.
- Lead with the usage evidence rather than the price list.
- Time the play to the usage spike, not to the contract date.
On sample data
41 expansion-ready accounts
- £96,000
- Expansion ARR available
- 18
- At plan limits now
- 41
- Plays drafted
The miner hands sales a warm expansion list from the same file that defends your base.
In motion
Watch it run
Live demo
Try it on sample data
Data protection
Your client data never reaches the AI
How it fits together
From your book to revenue actions
Proof
Results
What one 480-account export gave back
Before
Churn found at renewal; dunning on defaults; expansion ad hoc
After
£305,400 of ARR defence and growth surfaced from two CSVs
- £305,400
- ARR opportunity
- 121
- Plays drafted
- 42
- CS/RevOps hours saved / month
The offer
Package
The Company package
- All three tools configured for your firm
- PII tokenisation layer as standard
- CRM/book onboarding and data mapping
- Monthly findings report with £ figures
- UK-based support, DPA included
Live within 14 days of data access
Build from £6,500 · from £3,000/month · one saved enterprise account covers the year
Questions
Frequently asked
Is this GDPR compliant?
The architecture is built for UK GDPR: identifiable fields are tokenised before any AI processing and the encrypted mapping never leaves your control. We provide a DPA with every engagement and a DPIA on request.
What data do you need?
Usage and billing exports (CSV), or read-only access to Stripe and your analytics. No production access needed.
How long does setup take?
Most firms are live within 14 days of granting data access. The demo you just ran mirrors the real pipeline. What follows is configuration, not construction.
Does it work with our systems?
Yes. Stripe, Chargebee, HubSpot, Mixpanel/Amplitude exports and warehouse CSVs.
What does it cost?
A one-off build fee then a monthly retainer, anchored so a single saved account covers months of fees. Exact pricing on the call, based on book size.
Next step
See it on your own book
This was synthetic data. Yours will be better.
Book a callPseudonymisation under UK GDPR Art. 4(5). DPIA and DPA available on request.
Also see: Executive Search & Recruitment, M&A Advisory & Business Brokers