Where AI quietly earns its keep in a small team
A short field note on the three AI workflows that consistently pay back inside a sub-fifty-person team, and the four that do not.
Insights · Field notes
Short pieces on strategy, technology, and AI workflows. Written when there is something honest to say, never to fill a content calendar.
Recent insights
AI search is not replacing Google. It is replacing the SERP.
What changes for content strategy when half your traffic intent ends in a ChatGPT, Claude, or Perplexity answer instead of a list of blue links.
Strategy on a single page, or not at all
Why our strategy memos fit on one readable page, and what we leave out so the page can stay short.
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